The Client Journey: What to Expect When Working with Patrick Accounting
March 28th, 2025 | 6 min. read
By Matt Patrick

Does your current accounting relationship feel more like a necessary expense than a valuable partnership that helps your business thrive? Do you suspect your business could be more profitable, but lack the financial clarity to make it happen? Many business owners are stuck in frustrating accounting relationships that leave them with more questions than answers.
At Patrick Accounting, our mission is simple but powerful: to give business owners the opportunity to thrive by simplifying their financial complexities. That mission has been the heartbeat of our work for years, but we've taken it a step further by formally defining what that thriving journey looks like.
We call it The Patrick Accounting Client Journey—a clear, measurable roadmap we walk with each of our clients to help them become more confident, profitable, and future-ready business owners.
Why a Journey, Not Just a Service
Many business owners come to us feeling stuck. They’ve built something they’re proud of, but somewhere along the way, their financial systems stopped working. Reports don’t make sense. Tax bills are a surprise. The back office feels like a burden instead of a support system.
There’s often a sense that things should be better—that the business should be worth more—but there's no clear plan to get there.
Which is exactly why we approach accounting as a long-term journey, instead of a checklist of deliverables.
We Believe in a Better Way to Do Accounting
Most accountants do exactly what you ask them to do: file your taxes, maybe help with bookkeeping, and call it a year. You hand over receipts. They run the numbers. Then suddenly, you owe thousands, and you don't understand why.
At Patrick Accounting, we know you deserve more than that. You need a partner—someone who understands your goals, helps you plan strategically, and works with you proactively all year long.
We don’t believe in one-size-fits-all service. We believe in helping you transform your business. That means identifying where you are today, helping you see what’s possible, and guiding you toward a business that gives you peace, clarity, and opportunity.
We created the Client Journey to raise the bar for what you should expect from your accountant.
What the Patrick Accounting Client Journey Looks Like
The Client Journey is a timeline—a framework for transformation. It's what we expect most business owners to experience after about 18 months of working together (though it may happen faster or slower depending on your starting point).
Here are the milestones along that path:
Milestone 1: Financial Clarity – You Trust Your Numbers
In the early stages, our first goal is simple but foundational: you should receive timely, accurate financial reports—and actually understand them.
If you can't trust the information you're getting from a financial reporting standpoint, you can't actually use it to make decisions.
For a lot of business owners, that’s the reality when they first come to us. They might be getting cash-basis statements (if any at all), and they can’t make sense of the numbers. Whatever the case, there’s often a gap between what’s being delivered and what the business really needs.
We change that. Within the first 90 days, we put reliable systems in place to deliver clean, consistent financial statements on a regular basis.
Once that foundation is set, we shift the focus to clarity and understanding.
We believe the burden of education falls on us as your accounting team. It’s our promise to help you understand:
- What your financial statements actually mean
- How to interpret trends and spot red flags
- Which numbers are most important for your specific goals
- How to use those insights to make better business decisions that improve operations.
Good data is only helpful if you actually know what it’s telling you, and what to do with it.
Milestone 2: Tax Confidence – You Know What You Owe and Why
Next, we work to eliminate one of the biggest sources of stress for business owners: surprise tax bills.
This means paying the exact right amount of tax—not a penny more, not a penny less.
Taxes shouldn't feel like a moving target. You should understand exactly how your tax liability was calculated, and you should have already saved the money to cover it.
That confidence starts with regular planning.
Part of our ongoing process includes tax projections and planning conversations throughout the year. We don’t wait until filing season to talk about strategy. Instead, we look ahead, make adjustments when needed, and help you prepare for what’s coming—well before a payment is due.
We also walk you through the “why” behind the numbers. You’ll understand how your business activity drives your tax liability, what strategies are in place, and what levers you can pull to improve the outcome.
Plus, we make sure no legitimate deductions or opportunities are left on the table. (We’ve seen all the TikTok tax “tips” too, and most of them don’t hold up in court.)
Achieving tax confidence means:
- Understanding exactly why you’re paying the amount you owe
- Having a proactive plan to set aside funds throughout the year
- Avoiding last-minute tax surprises
- Implementing legitimate tax-saving strategies appropriate for your situation
This approach gives you peace of mind knowing that if the IRS comes knocking, you’ll be ready—with no surprises.
By this point in the journey, you’re no longer wondering what your tax bill might be—you already know. You’ve set money aside, you understand the timing, and your decisions throughout the year reflect a real strategy.
Milestone 3: System Efficiency – Your Back Office Runs Smoothly
As your business grows, your financial systems need to keep up. Once your financial reports are in order and your tax plan is under control, the next milestone is building efficiency into your financial systems.
The goal is to create a back office that runs reliably, consistently, and without you having to micromanage it.
When your systems work properly, you gain confidence in your ability to grow. You’re not afraid that adding a second location or doubling your revenue will overwhelm your back office.
We don’t just focus on the outputs of your accounting (like financial statements and tax returns), but also on creating efficient processes to gather and manage financial data. We help simplify and connect the core areas of your financial operations, including:
- Payroll and employee management
- Bill pay and vendor tracking
- Invoicing and collections
- Bank feeds, receipts, and reconciliation
We establish clear communication channels, so we’re informed about important business decisions that affect your finances—like purchasing new equipment or vehicles, taking on debt, or making major investments.
This transparent approach means you’ll never have to wonder, “Should I tell my accountant about this?” The answer is always yes, and we make it easy to keep us in the loop.
The more visibility we have into what’s happening in your business, the better advice we can give, and the more accurate your financial picture will be.
This part of the journey is about building trust in your systems—not just the numbers they produce. When your processes are efficient and built for where you're headed, you gain the freedom to focus on growth, strategy, and leading your business—not just keeping it running.
Milestone 4: Strategic Planning – You Know What Your Business Is Worth and How to Grow It
Many business owners have no idea what their business is actually worth. That uncertainty makes it hard to plan for the future—whether that’s investing in growth, considering a sale, or just making strategic decisions with confidence.
We want every client to understand the levers they can pull to drive the value of their business so they can make confident decisions about their future.
We start by helping you establish a baseline through a simple business valuation process. This gives you a clear picture of what your business is worth today and the key factors driving that number.
From there, we focus on the areas that have the most impact on value:
- Increasing profitability
- Reducing owner dependency
- Strengthening systems and processes
- Improving cash flow and operational efficiency
- Building a team that can carry the business forward
Ultimately, increasing value often comes down to improving profitability and building a business that can function and grow without relying on you for everything.
Even if you’re not planning to sell in the near future, the earlier you start thinking this way, the better. Building value is a long game, and we help make sure every step you take today supports the freedom you want tomorrow.
We also help you explore what “exit” might look like for you. Whether it’s a sale, a merger, internal succession, or simply stepping back from day-to-day involvement, each option requires a different approach. When the time is right, we’ll help you weigh those paths and put a plan in place.
Strategic planning isn’t just about the finish line. It’s about creating options, increasing your leverage, and running a business that’s not only profitable—but valuable.
Raising the Bar: What Makes Patrick Accounting’s Client Journey Different
Now you know what the Patrick Accounting client journey looks like and why each step matters. This framework represents a fundamental shift in what you should expect from your accounting firm relationship. Rather than simply receiving tax returns and financial statements, you gain a partner who helps you understand your financials, plan strategically, and build lasting value for your business.
Many business owners still settle for accountants who merely file taxes and produce basic reports. These low expectations and limited view prevent you from accessing the strategic guidance that could truly transform your business. You deserve more than a year-end tax return. You deserve proactive, ongoing financial insight that will help you build a solid foundation for long-term success.
At Patrick Accounting, that's exactly what we provide. We’re not just accountants. We’re your partner in building a better business.
If you’re reading this and thinking, “My accountant doesn't do that,” it might be time for a change. Your current accounting relationship might be holding you back. Contact us today to learn how we can help your business thrive by providing the financial guidance you deserve.
Find out if we’re the right fit for your business: Who Is a Good Fit for Patrick Accounting?